In a groundbreaking move, Texas Tech University’s football program is poised to become the first team in America to wear uniforms exclusively featuring the Patrick Mahomes II logo. This significant development was announced by head coach Joey McGuire during an appearance on the David Pollack College Football podcast.
The transition to the Mahomes brand is a result of a unique partnership between Texas Tech, adidas, and the NFL superstar. Mahomes, a former Red Raider quarterback, has been an adidas spokesperson for several years and has played a pivotal role in shaping the brand’s presence in college football.
According to McGuire, the switch to the Mahomes brand will be complete by 2026, with every aspect of the team’s uniforms and apparel featuring the iconic gladiator logo. This move marks a significant departure from the traditional adidas three-stripe logo, which has been a staple of the brand’s identity.
The partnership between Texas Tech and Mahomes has already yielded some exciting results, including the introduction of Mahomes-brand alternate uniforms during the 2024 season. The gray uniforms with metallic-looking numbers and decals made their debut during the Colorado game in Lubbock, marking the first time the Mahomes logo had been featured on a team’s uniform.
McGuire revealed that the decision to transition to the Mahomes brand was, in part, driven by Mahomes’ desire to see his logo featured prominently on the uniforms. This unique partnership is a testament to the strong bond between Mahomes and his alma mater, as well as the innovative approach to branding and apparel that is being pioneered by Texas Tech and adidas.
The implications of this move are significant, as it represents a bold new direction for Texas Tech’s athletic department. By embracing the Mahomes brand, the university is not only honoring the legacy of one of its most beloved alumni but also positioning itself at the forefront of a new era in college football branding.
As the sports world continues to evolve, the partnership between Texas Tech and Mahomes serves as a prime example of the innovative and collaborative approaches that are being explored by universities, brands, and athletes. With the Mahomes brand set to become an integral part of Texas Tech’s identity, the possibilities for this unique partnership are endless.
In conclusion, the decision by Texas Tech University’s football program to switch to the Mahomes brand in 2026 represents a groundbreaking moment in college football. This innovative partnership between Texas Tech, adidas, and Patrick Mahomes II is poised to redefine the boundaries of branding and apparel in the sport, while also celebrating the legacy of one of the university’s most iconic alumni.
