Skiing icon and Olympic gold medalist Lindsey Vonn is taking her empire beyond the slopes with the highly anticipated launch of the “V” Capsule collection under her brand, The Vonn Collective (@thevonncollective).
In a post that’s generating serious buzz, Vonn declared: “Proud to introduce the “V” Capsule collection from my brand, @thevonncollective. My mission with this capsule is to elevate mountain culture and push the boundaries. Be different. After a lot of design meetings and time spent making this special, I am so excited with how these pieces turned out – hope you guys like it too. Now available to pre-order. 🔥”
The “V” Capsule marks a bold evolution for VONN, powered by longtime partner HEAD. Described as a “progressive evolution” that fuses contemporary design with the luxury codes of the mountains, the collection redefines high-performance sportswear by blending elite functionality, minimalist aesthetics, and unapologetic style. Pieces are designed in Milan and crafted in Italy, emphasizing premium fabrics, modern silhouettes, and a fearless take on mountain culture that works on the slopes or in the streets.
This drop builds on the foundation of VONN’s earlier launches, transitioning from the HEAD-produced Legacy line to a standalone brand identity that merges Vonn’s passions for skiing and fashion. The capsule is intentionally curated and exclusive, available for pre-order now through select channels, with sign-ups offering inner-circle access to shop and updates.
Vonn, who continues her remarkable comeback at age 41 while eyeing a fifth Olympic appearance in Milan 2026, has been teasing the collection in recent weeks with sleek previews on Instagram. Fans and fashion insiders are already calling it a game-changer for luxury ski and urban apparel.
“Be different” isn’t just a tagline—it’s Vonn’s mantra for this line, and early reactions suggest it’s resonating. Pre-order spots are filling fast as the alpine style world watches closely.
Head to @thevonncollective or the official VONN site for pre-order details and to join the collective. Mountain culture just got a major upgrade. 🔥⛷️
