In a striking crossover of athletic dominance and high fashion, Mikaela Shiffrin has been unveiled as the cover star of WSJ. Magazine’s 2026 Spring Women’s Fashion Issue, cementing her status not just as the most successful alpine skier in history, but as a global style icon.
Announced on February 3, 2026, via the magazine’s official Instagram account, the cover features Shiffrin in elegant, spring-ready looks, photographed by Bea de Giacomo. The caption boldly declares: “Let’s say it because she won’t: She’s the GOAT.” With 107 World Cup victories (and counting) across disciplines—from her signature slalom and giant slalom prowess to impressive showings in super-G and downhill—Shiffrin holds the all-time record for most wins by any alpine skier, male or female.
The feature, written by longtime WSJ contributor Jason Gay, highlights Shiffrin’s extraordinary career trajectory: her breakout gold medal in slalom at the 2014 Sochi Olympics at just 18 years old, her multi-discipline versatility, and her relentless pursuit of excellence ahead of the ongoing Milan Cortina 2026 Winter Olympics. Yet the piece also delves into her vulnerability—her openness about mental struggles, recovery from a serious injury in November 2024, and the pressure of living up to her own legendary standards.
Shiffrin’s selection for the prestigious spring fashion cover arrives at a pivotal moment. As she competes on the world stage in Cortina, seeking to add to her Olympic tally following golds in 2014 and 2018, the feature underscores her broader cultural impact. Beyond the gates, she’s become a symbol of resilience, grace under pressure, and quiet confidence—qualities that translate seamlessly to the fashion world.
The cover shoot blends athletic edge with sophisticated spring styling, showcasing Shiffrin in designs that reflect both her poised demeanor and the season’s fresh, vibrant energy. It’s a fitting tribute to an athlete who has redefined what’s possible in her sport while embracing new arenas.
As fans and fashion enthusiasts alike celebrate the announcement, Shiffrin’s presence on the WSJ. Magazine cover serves as a powerful reminder: greatness isn’t confined to the slopes. Whether carving perfect arcs through powder or commanding the cover spotlight, Mikaela Shiffrin continues to set the standard.
The full issue and accompanying story are available now on wsj.com and in print. With the Olympics in full swing, all eyes remain on Shiffrin—not just for medals, but for the inspiration she brings to every arena she enters.
