Adidas has unveiled the fourth installment of its acclaimed Illuminated docuseries, offering an intimate, heartfelt portrait of alpine skiing superstar Mikaela Shiffrin — told entirely through the eyes of the person who knows her best: her mother and longtime coach, Eileen Shiffrin.
Released today on Adidas’ YouTube channel and streaming simultaneously across various social platforms, the episode dives deep into Mikaela’s extraordinary career, from her days as a teenage prodigy to her groundbreaking 100th World Cup victory in a slalom race at Sestriere, Italy, on February 23, 2025 — a historic milestone that made her the first alpine skier (male or female) to reach triple digits in World Cup wins.
Titled around the brand’s empowering “You Got This” message, the film explores the unbreakable mother-daughter bond that has fueled Mikaela’s success amid soaring highs and profound challenges. Eileen, who has coached Mikaela for much of her career, provides rare, personal insights into the resilience required to thrive at the elite level — including navigating family tragedies, intense pressure, and the relentless demands of professional skiing.
The episode highlights key moments in Mikaela’s trailblazing path, emphasizing how family support has been the cornerstone of her dominance in the sport. It underscores Adidas’ broader mission with Illuminated to challenge negative pressures in athletics and celebrate the human stories behind athletic greatness.
Available now for free viewing, the roughly 16-minute piece has already drawn praise for its raw authenticity and emotional depth. Fans and fellow athletes are hailing it as a powerful reminder that even the world’s most decorated female skier needed someone to believe in her — and that someone was right by her side all along.
Watch the full episode on the Adidas YouTube channel and join the conversation as Mikaela Shiffrin continues her pursuit of excellence ahead of the Milano Cortina 2026 Winter Olympics.
