In a move that is set to send shockwaves throughout the college football landscape, Texas Tech megaboosters Cody Campbell and John Sellers have agreed to sell their company, Double Eagle, for a staggering $4.08 billion. This monumental deal, which includes $3 billion in cash, is a testament to the duo’s business acumen and their commitment to supporting the Texas Tech Red Raiders.
The implications of this deal are far-reaching, and Texas Tech athletics is set to reap the benefits. With Campbell and Sellers at the helm, the Red Raiders have been able to attract top talent from across the country, thanks in large part to their lucrative Name, Image, and Likeness (NIL) opportunities.
The recent transfer portal cycle saw Texas Tech make a bold statement, securing the best transfer portal class in college football. This was made possible by the tireless efforts of head coach Joey McGuire, general manager James Blanchard, and the financial backing of Campbell and Sellers.
As the Red Raiders prepare to enter the spring portion of the 2025 football schedule, they do so with a sense of optimism and excitement. With their “all-in” approach, Texas Tech has built a roster that is arguably the most talented in the Big 12. The combination of top-shelf talent and unparalleled NIL opportunities has positioned the Red Raiders as one of the biggest dark horse title contenders in the country.
While money is not the only factor in attracting top talent, it certainly plays a significant role. Campbell and Sellers have been instrumental in providing Texas Tech with the financial resources needed to compete with the best programs in the country.
The sale of Double Eagle to Diamondback is a significant development, not only for Texas Tech athletics but also for the local community. Campbell and Sellers have emphasized the importance of maintaining the stewardship of the asset and ensuring that it continues to benefit West Texas.
As the dust settles on this monumental deal, one thing is clear: Texas Tech athletics is set to reap the benefits of Campbell and Sellers’ financial windfall. With their commitment to supporting the Red Raiders, the future of Texas Tech football has never looked brighter.
The partnership between Campbell, Sellers, and Texas Tech athletics is a testament to the power of collaboration and the impact that dedicated boosters can have on a program. As the Red Raiders continue to push for greatness, they do so with the knowledge that they have the financial backing to compete with the best of the best.
In the world of college football, where recruiting and NIL opportunities are becoming increasingly important, Texas Tech has positioned itself as a major player. With Campbell and Sellers leading the charge, the Red Raiders are set to become a dominant force in the Big 12 and beyond.
As the 2025 football season approaches, Texas Tech fans are eagerly anticipating what promises to be an exciting and potentially historic year. With their talented roster, unparalleled NIL opportunities, and the financial backing of Campbell and Sellers, the Red Raiders are poised to make a deep run in the postseason.
The sale of Double Eagle to Diamondback is a significant milestone in the history of Texas Tech athletics. It represents a new era of financial stability and security, one that will enable the Red Raiders to compete at the highest level for years to come.
As Cody Campbell and John Sellers look to the future, they do so with the knowledge that their legacy will be felt for generations to come. Their commitment to Texas Tech athletics has been unwavering, and their financial support has been instrumental in positioning the Red Raiders for success.
In the world of college football, where the stakes are high and the competition is fierce, Texas Tech has found itself a pair of megaboosters who are willing to go all-in to support their beloved Red Raiders. The partnership between Campbell, Sellers, and Texas Tech athletics is a testament to the power of collaboration and the impact that dedicated boosters can have on a program.
