Cheryl, a former member of the girl group Girls Aloud, has made a surprise return to the public eye. This comeback comes 10 months after the tragic death of her ex-partner, Liam Payne, who was the father of her son. Cheryl has been chosen as the new face of Nivea for their latest campaign.
Cheryl’s involvement with Nivea was announced through a video posted on Nivea’s Instagram account. In the video, Cheryl is shown arriving at a studio, preparing for something big. The video initially tries to hide her identity but ends with her distinctive voice confirming it’s her. The caption for the video hinted at a new skincare era with Cheryl joining Nivea. Fans flooded the comments with messages of love and support for Cheryl, expressing how happy they were to see her back in the spotlight.
Fans were thrilled to see Cheryl back after a period of mourning following Liam Payne’s death. Comments like “This has made my ENTIRE LIFE”, “I don’t care what it is. I need to buy it! Cheryl’s backkkk”, and “I’ve missed seeing Cheryl so much” reflected the positive sentiment among followers. Fans welcomed Cheryl back with enthusiasm.
Following Liam’s death, Cheryl had shared a heartfelt message asking for consideration and respect for those left behind. She emphasized that Liam was more than a pop star—a son, brother, uncle, friend, and father to their 7-year-old son. Cheryl expressed concern about the media coverage and how it might affect her son, Bear, in the future. She requested people to think before commenting or creating content about Liam’s death, considering the harm it could cause to those grieving.
