Alpine skiing superstar Mikaela Shiffrin made a bold statement at Atomic’s media day, showcasing a stylish all-black outfit paired with striking brown boots to kick off the 2025-26 World Cup season. The 30-year-old American, a two-time Olympic champion and record-setting 97-time World Cup winner, radiated confidence at the Austrian brand’s headquarters, where she has been a loyal partner since she was 15.
Following a summer dedicated to rehabilitating a minor knee injury, Shiffrin expressed excitement for her return to competition at the Sölden giant slalom, with her sights set on reclaiming the overall crystal globe after an injury-shortened 2024-25 season. “Being part of the Atomic family means my boots and skis are perfectly tuned for me,” Shiffrin shared, highlighting the new Redster line designed to complement her technical expertise.
Her chic, sporty look, blending athletic edge with high-fashion flair, ignited social media, with fans praising her “queen energy.” As Shiffrin gears up for her pursuit of a historic 100th World Cup victory, her confident style sets the tone for a powerful comeback.
