In a move that’s already sending ripples through the alpine skiing world, Olympic gold medalist and World Cup dominator Mikaela Shiffrin has teamed up with longtime sponsor Oakley to launch the latest addition to her signature eyewear line: the Flow Scape snow goggles. Teased in a playful Instagram post earlier this week, the new release promises to revolutionize visibility on the slopes, with Shiffrin declaring, “We just made the mountain 60% bigger—so excited to introduce my Oakley signature series flow scale.”
The post, which featured dynamic shots of Shiffrin testing the goggles amid powdery peaks, quickly garnered thousands of likes and shares from fans and fellow athletes alike. The “flow scale” appears to be a cheeky nod to the goggles’ enhanced field of view, a hallmark of the Flow Scape design that Oakley touts as expanding peripheral vision by a game-changing 60% compared to standard models. For a skier like Shiffrin, who has racked up 97 World Cup victories and counting, every edge on the mountain matters—and this one could prove pivotal as she eyes another dominant season.
The Flow Scape comes in two sizes: a large frame for broader coverage and a medium low-bridge fit tailored for diverse face shapes, ensuring accessibility for athletes and enthusiasts of all builds. Crafted with sustainability in mind, the goggles boast a bio-resin frame derived from renewable sources, a recycled polyester strap, and packaging in a recycled microbag—aligning with Shiffrin’s vocal advocacy for environmental responsibility in sports.
At the heart of the design is Oakley’s proprietary PRIZM Snow lens technology, available in the signature Prizm Snow Sapphire Iridium tint. This lens fuses anti-fog lamination directly onto the surface for distortion-free clarity, while fine-tuning contrast to reveal hidden details in varying light conditions, from blinding sun to shadowy glades. A two-lens bundle is included for seamless swaps, and the innovative Switchlock technology—featuring mechanical outrigger locks sans magnets—allows for rapid changes without compromising the expansive field of view.
“We wanted something that doesn’t just protect your eyes but empowers you to see the line before it even forms,” Shiffrin said in an exclusive statement to Oakley. “From my first slalom run at 15 to chasing records today, it’s all about that relentless drive—ABFTTB, Always Be Faster Than The Boys. These goggles carry that spirit right onto your face.”
This isn’t Shiffrin’s first foray into Oakley’s Signature Series; the line already includes the Flight Deck Pro goggles, which boast a 7% wider field than predecessors, as well as stylish off-slope options like the Sielo and Sielo SQ sunglasses. The Sielo SQ, for instance, features an elegant square lens in matte navy with Prizm Rose Gold etching bearing Shiffrin’s logo and her iconic motto. But the Flow Scape marks a bold evolution, blending high-performance engineering with the skier’s personal touch.
Shiffrin’s partnership with Oakley dates back years, but this collaboration feels especially timely. Coming off a summer of intensive training in Argentina—where she joked on X (formerly Twitter) that the camp was—the 30-year-old American is gearing up for the 2025-26 FIS Alpine Ski World Cup season. With recent posts hinting at a return to form after a injury-plagued 2024, fans are buzzing about how these goggles might fuel her pursuit of Lindsey Vonn’s all-time win record.
Priced starting at $220 USD, the Mikaela Shiffrin Signature Series Flow Scape is available now on Oakley’s website and select retailers, with the accompanying Flight Deck Pro bundled for those seeking the full duo. Early adopters, including U.S. Ski Team teammates, have praised the “unbelievable clarity” in pre-release tests.
As winter looms, Shiffrin’s message is clear: the mountain just got a whole lot bigger—and a whole lot more conquerable. Whether you’re a pro carving gates or a weekend warrior hitting the bunny hill, these goggles invite you to see the world her way: faster, sharper, and unapologetically bold.
