Olympic gold medalist and alpine skiing superstar Mikaela Shiffrin is expanding her influence beyond the slopes with the launch of her personal brand and a new podcast series. The 30-year-old American athlete, who holds the record for the most World Cup wins in history, announced the debut of “What’s the Point with Mikaela Shiffrin” on Sunday, with the first episode set to drop this Wednesday, October 29—just 100 days before the start of the Milan-Cortina 2026 Winter Olympics.
In a playful social media post on X (formerly Twitter), Shiffrin teased the venture with the caption, “I guess I’m starting a podcast now?!😅 First episode coming 🔜 …,” accompanied by the show’s vibrant cover art featuring her signature smile and a bold blue logo. The artwork promises “New Episodes Bi-Weekly Starting Wednesday,” signaling a regular cadence for the series.
The podcast, presented by financial services firm Stifel, aims to offer an unfiltered exploration of the motivations and mindsets that fuel high achievers. Shiffrin will host intimate conversations with athletes, celebrities, and thought leaders, delving into the “driving forces behind success” and the deeper questions that propel individuals forward. Topics are expected to range from mental resilience in elite sports to broader life philosophies, reflecting Shiffrin’s own journey as a two-time Olympic champion, eight-time World Champion, and five-time overall World Cup titleholder.
This multimedia launch coincides with the unveiling of Shiffrin’s new personal brand logo, a sleek design incorporating her initials “MS” in a modern, minimalist style. The brand rollout includes a refreshed color palette inspired by her Colorado roots and skiing heritage, positioning her as a multifaceted figure in sports, media, and lifestyle. As Shiffrin eyes her fourth Olympic appearance in 2026, the timing underscores her strategic pivot toward building a lasting legacy off the mountain.
“Mikaela has always been more than just a skier—she’s a storyteller, a thinker, and an inspiration,” said a representative from Stifel in the announcement. The podcast will be available on major streaming platforms, with early episodes featuring guests who share Shiffrin’s passion for pushing boundaries.
Fans and followers have already expressed excitement, with Shiffrin’s X post garnering hundreds of views and likes within hours. As the skiing season ramps up, this new chapter adds another layer to one of the sport’s most dynamic personalities.
