Oakley just dropped a vibe check that’s got everyone talking: “We see your Aura” – and they’re spotlighting none other than skiing legend Mikaela Shiffrin as the face of their bold new Aura Collection.
Launched in mid-January 2026, the Aura line reimagines Oakley’s top-tier eyewear and apparel with a stunning custom color-shift paint treatment – think iridescent, luminous finishes that shift and glow like the hard-earned energy of elite athletes. It’s not just about looks; it’s about the aura built from countless reps, crashes, early mornings, and podium pressure. As Oakley puts it: success isn’t just medals – it’s the invisible intensity that radiates off champions.
Shiffrin, the most decorated women’s skier in history and a longtime Oakley ambassador, fronts the campaign in her signature series gear, including the Flight Deck™ M Mikaela Shiffrin Signature Series Snow Goggles in the Aurora frame with Prizm Snow Sapphire Iridium lenses. The collection channels that “raw intensity” – reminding fans that true aura is earned long before the crowd cheers.
From limited-edition goggles and helmets to apparel with dual color-shift magic, Aura is built for peak performance on the mountain and turns heads off it. Shiffrin’s involvement feels perfect timing: fresh off her recent giant slalom podium return in Špindlerův Mlýn (her first in two years), she’s heading into the Milan-Cortina 2026 Olympics radiating confidence and that unmistakable champion glow.
Oakley nailed it – we do see her aura, and it’s blinding 🔥
