In a powerful fusion of elite sports and healthcare heroism, legendary alpine skier Lindsey Vonn has partnered with premium medical apparel brand FIGS (NYSE: FIGS) to spotlight the unsung heroes behind her jaw-dropping return to the slopes at the 2026 Milano Cortina Winter Olympics.
The 41-year-old Vonn, who retired in 2019 after a career packed with 82 World Cup wins and three Olympic medals, stunned the world by staging one of the greatest comebacks in sports history. Following a partial knee replacement and years of grueling rehab—including electromagnetic therapy and relentless work with her elite medical team—she’s not only back racing but breaking records as the oldest downhill skier ever to compete at the Olympics.
FIGS’ new campaign flips the script on typical athlete spotlights. Instead of just celebrating Vonn’s tenacity, it shines a light on the “Awesome Humans” who made it possible: orthopedic surgeon Tom Hackett, MD; massage therapist Shawna Niles, NP; and physical therapist Lorenzo Gonzalez, DPT, ATC, LAc. Their expertise turned a body once “broken beyond repair” into one ready to chase gold again.
“When I retired in 2019, I didn’t think I’d ever race again,” Vonn shared. “My Mako partial knee replacement changed everything, and my medical team was there every step of the way… Having a medical team that supported my goals was crucial.”The partnership ties into FIGS’ ongoing role outfitting Team USA’s Medical Team at the Winter Games—the first time for a Winter Olympics—and debuts a limited-edition FIGS x Team USA collection. This stylish lineup of scrubwear, outerwear, knitwear, and accessories is designed for the high-stakes demands of healthcare pros and will be available for purchase while also equipping the 150+ medical staff supporting U.S. Olympians and Paralympians on the ground.
FIGS CEO and Co-Founder Trina Spear called it an honor to team up with Vonn: “This partnership tells the essential, untold story of the medical team that helped her recover, rebuild, and now return to racing at the 2026 Winter Games. It’s our way of saying thank you to every healthcare professional who works tirelessly behind the scenes to make success stories like Lindsey’s happen.”An anthemic film capturing Vonn’s journey and her team’s dedication will air across NBCUniversal platforms, domestic channels, and prominent out-of-home spots in cities like Los Angeles and Philadelphia. Expect more behind-the-scenes content flooding FIGS’ social channels throughout the Games, running February 6-22, 2026.
This collaboration extends FIGS’ multi-year deal with the United States Olympic & Paralympic Committee (USOPC) through the LA 2028 Games, continuing their mission to celebrate the pros who “build bodies to break records.”Vonn’s return isn’t just personal—it’s inspirational, proving that with the right support, even the toughest setbacks can lead to historic triumphs. As she heads to Cortina for what could be her final Olympic chapter, the spotlight is finally on the team that got her there.
