Author: Vibye Media

Mikaela Shiffrin, the most decorated alpine skier in World Cup history, will chase her 102nd career victory and ninth triumph at Levi on Saturday, competing on a course built entirely from snow harvested and preserved from previous seasons. The Arctic Circle resort, a fixture on the World Cup calendar since 2004, has pioneered snow-farming techniques to guarantee race-ready slopes regardless of natural snowfall. With temperatures already below freezing and fresh snow falling this week, Levi’s slopes will nonetheless rely on a base layer composed of 100% recycled snow. Each spring, resort crews stockpile approximately 40,000 cubic metres of snow—up from…

Zrinka Ljutić isn’t whispering; she’s declaring. The 19-year-old Croatian, bib No. 1 for Saturday’s slalom, told HRT TV post-draw: “Levi’s been waiting. This year it’s my turn.” The clip’s 400k X views in an hour ignited #MyTurnOrHers. Ljutić, 2025 slalom Globe champ and world gold medalist, leads a youth surge against Shiffrin’s empire. Shiffrin, unfazed on the bus: “Kid’s got guts. Thursday splits? Ljutić led first run by 0.09; Shiffrin erased it with a 0.14-second second-run surge. Net: Shiffrin +0.05.

The 47-second clip—raw POV from Shiffrin’s helmet cam—shows the Levi Black course at race speed: gates flashing, ice shards exploding, her breath syncing with each pole plant. No music. No cuts. Just the sound of edges screaming and a single exhale at the finish: “Yesss.” Rivals watched on the lift. Ljutić: “I felt motion sick—and I wasn’t even skiing.” Holdener: “That’s not a training run. That’s a warning.” Shiffrin starts bib 1 Saturday, 10:15 CET. The clip loops on her phone. Volume: max. Live on Peacock, Eurosport, FIS YouTube. #ShiffrinPOV

In the frozen quiet of a Norwegian fjord-side cabin, as the clock struck midnight and the northern lights flickered like a private light show, Aleksander Aamodt Kilde did what champions do best: He passed the torch. Not with a grand gesture or a viral video, but with a simple, searing text that lit up Mikaela Shiffrin’s phone halfway across the Arctic Circle. “Go get it, my queen.” The message—sent at 00:07 CET from Kilde’s rehab retreat in Voss, Norway—arrived just as Shiffrin wrapped a late-night film session in her Levi hotel room, dissecting gate footage from the day’s training. She…

Mikaela Shiffrin doesn’t whisper when she’s angry. She carves.Three days before the Audi FIS Alpine Ski World Cup women’s slalom in Levi, the 30-year-old American stood at the bottom of the Levi Black course, goggles pushed up, breath fogging in the −12 °C air, and delivered a line that instantly ricocheted across skiing’s digital universe. “I’m not here to survive Levi,” she told a huddle of reporters, voice low but edged like her 13-meter Atomic slaloms. “I’m here to own it.” The quote—captured on a shaky iPhone video by a Finnish junior racer—exploded within minutes. By nightfall #OwnLevi was the…

As the chill of the Arctic Circle settles over the snow-dusted slopes of Levi, the FIS Alpine Ski World Cup ignites its technical heart with a festive flourish. American superstar Mikaela Shiffrin has fired the starting gun on social media, declaring “IT’S RACE WEEK” alongside the event hashtags #fisalpine #worldcuplevi, setting the tone for a weekend brimming with high-stakes slalom action and holiday cheer. The 60th edition of the World Cup calendar marks Levi as the early-season slalom epicenter, hosting women’s and men’s events on November 15-16. Women’s slalom kicks off Saturday with the first run at 11:00 CET, followed…

In a serendipitous blend of hard rock heritage and boutique amplification wizardry, guitar icon Jake E. Lee and Friedman Amplification founder Dave Friedman turned an ordinary afternoon into an electrifying jam session, channeling the raw energy of ’70s rock into modern sonic innovation. Described by insiders as a “great day messing around,” the impromptu collaboration at Friedman’s Southern California workshop yielded fresh riffs, amp tweaks, and a palpable excitement that harks back to the golden era of guitar-driven anthems. Lee, the virtuosic axeman best known for his blistering contributions to Ozzy Osbourne’s Bark at the Moon (1983) and The Ultimate…

In a quiet moment amid the roar of the Audi FIS Alpine Ski World Cup season opener, Mikaela Shiffrin reached back to a childhood memory that now feels prophetic. The American superstar, who has rewritten record books with 101 World Cup victories and two Olympic gold medals, shared a page from her past that still guides her present. “When I was a child I wrote in a book of wishes: I want to be Olympic champion,” Shiffrin revealed in a candid FIS Alpine #MemoryBox interview released on the eve of the 2025 Levi slalom. The confession, delivered with her trademark…

As the first snowflakes of the season dust the fabled Levi Black course, the Audi FIS Alpine Ski World Cup returns to this Lapland gem for a festive opener that blends high-stakes racing with Santa’s whimsical touch. It’s race week in Levi, where women’s slalom action ignites on Saturday, November 15, 2025, promising to extend—or perhaps finally eclipse—one of the most unbreakable streaks in modern alpine history. Under the midnight sun’s distant memory and the northern lights’ potential glow, the women’s field descends for the traditional “reindeer” slalom, where victors claim not just glory but a baby reindeer trophy. The…

In the frosty embrace of the Arctic Circle, the Levi Black slope has become a fortress for two of alpine skiing’s most formidable talents. The last 13 women’s slalom races at this iconic FIS Alpine World Cup venue have been claimed exclusively by American superstar Mikaela Shiffrin or her Slovakian rival, Petra Vlhova, underscoring a dominance that borders on the surreal. The streak, which now spans over a decade, traces its origins to the 2015/16 season and continued unabated through the 2023/24 campaign. Shiffrin, a four-time Olympic medalist and record-holding slalom specialist, boasts eight career victories in Levi, including her…