Olympic legend Mikaela Shiffrin just dropped the ultimate co-sign — and it’s not another World Cup crystal globe.
In a refresh of her Instagram bio, the three-time Olympic gold medalist, six-time overall World Cup champion, and most decorated alpine skier of all time made it crystal clear who’s been riding shotgun on her wild ride: “Rivian Fam = my biggest hype guys/girls.”
The Colorado native, fresh off a dominant 2026 Milano Cortina campaign that saw her snap an eight-year Olympic drought with slalom gold and continue rewriting the record books, is opening up about the electric-vehicle brand that’s become more than a sponsor. It’s her crew.
“I am beyond excited to announce this partnership with Rivian… a brand built for adventurers, constantly seeking betterment and more efficiency through their curiosity — much like myself,” Shiffrin said when the collaboration launched earlier this year. “It’s an honor to be partnering with an organization that cares so deeply about sustaining life and enchanting future generations, while also stressing living in the moment and experiencing each moment to its fullest.”
The “Rivian Fam” shoutout feels personal. After years of grinding through grief (the loss of her father Jeff in 2020), a brutal 2024 puncture injury at Killington, and the relentless pressure of being the face of American alpine skiing, Shiffrin is leaning into the people and brands that match her energy: curious, resilient, and always chasing the next better version of themselves.
Fans have already clocked the vibe. From custom R2 reveals to behind-the-scenes looks at the partnership, Shiffrin’s been posting with the kind of genuine excitement usually reserved for a clean second run. The bio update is the mic-drop confirmation: these aren’t just sponsors. They’re the ones hyping her hardest.
In a sport defined by thousandths of a second and solitary focus, the GOAT is reminding everyone that even the greatest need their people. And right now, the Rivian Fam has the pole position.
