Olympic legend Lindsey Vonn has launched the VONN 26/27 collection, the latest chapter of her luxury performance brand, The Vonn Collective, developed in partnership with HEAD. In an Instagram post announcing the drop, Vonn wrote, “🚨 LAUNCHING!!!! 🚨 the new VONN 26/27 collection is here!! For the mountain, the resort and the city… it’s always a vibe.” As founder and creative director, she noted that the line continues to expand annually, incorporating refinements based on customer feedback from the previous season. “We are growing this line every year… From last season we have made changes and upgrades based on your feedback and are always open to more. I hope you love it.”
VONN, also known as The Vonn Collective or the V Capsule, is a high-end women’s ski and lifestyle brand that merges technical performance with contemporary fashion. Designed in Milan and produced in Italy, the collection is intended for women who move seamlessly between the slopes, the resort, and urban settings. The brand’s positioning centers on the idea that elite performance can coexist with unapologetic style, redefining mountain culture through a blend of luxury craftsmanship and modern design. Pieces draw on premium Italian materials and HEAD’s technical expertise, offering clean, understated silhouettes that function both on and off the mountain. The range includes technical outerwear such as jackets and pants, as well as mid-layers, vests, and lifestyle pieces, with pricing that places the line firmly in the luxury segment.
The collection is sold exclusively through a curated network of high-end retailers, including Gorsuch, Strolz, Cuylás, Saint Bernard, Bayard, The Ski Monster, and select locations in destinations such as Vail, Whistler, and Zermatt.
Vonn has described VONN as the natural evolution of her earlier collaborations with HEAD, including the previous Legacy line. She has framed the brand as one that blurs the boundaries between sport and fashion while celebrating the modern woman through performance-oriented yet feminine styles. The timing of the 26/27 launch is notable, as Vonn, who recently turned 42, continues to recover from a severe leg injury sustained during a crash in the downhill at the 2026 Milano Cortina Olympics. She remains listed on the U.S. Alpine Ski Team roster for the current season while undergoing rehabilitation and has left open the possibility of a future competitive return.
Through the new collection, Vonn continues to shape alpine style for a broader audience. The VONN 26/27 pieces are available via the link in her Instagram bio and through authorized retail partners.
